CASE STUDY

Haydock Finance Case Study

Our campaign delivered 625 Leads Per Month, 1.71% Open Rate and 13.66% Reply Rate.

Client Overview

Hospitality

Founded in 1980, Haydock Finance is a specialist in supportive business finance, providing funding to a wide range of SMEs for over 40 years. Their innovative thinking and ‘can do’ approach mean they can develop flexible funding solutions and deliver them via their dedicated customer support. From asset finance to vendor finance, agricultural finance and stock finance, they have it covered.

The Challenge

Haydock Finance had recently developed and launched a new sales channel. They needed to quickly grow their target database, creating awareness and interest within their chosen target markets/sectors. All this with a view to generating meetings in a highly niche industry, which in turn would help to develop long term partnerships and relationships.

The Solution

Step 1

Haydock Finance worked with a dedicated Quantanite Account Manager to identify their ideal prospect and also create an outbound strategy to source and reach them effectively.

Step 2

The Account Manager worked with the wider data team who assisted with various areas of the campaign, i.e. email and LinkedIn copy and search criteria.

Step 3

Once the team executed the outbound campaign, weekly calls were used to report the success of the campaign and use it for an opportunity with the client to improve the cadences.

Step 4

Quantanite carryout continuous improvements and take on client feedback. For example, ‘bump’ emails or LinkedIn messages being more spaced out to improve customer experience.

The Results

13.66%

Reply Rate

625+

Leads Found Per Month

31.71%

Open Rate

1.72%

Positive Engagement Rate

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