CASE STUDY

Asset & Data Management Systems Company

Our campaign delivered 43% Open Rate, 15% Reply Rate and 58% of Leads Generated Converted Into Sales .

Client Overview

Industry Case – Information Technology

Our client has been a mainstay for a number of years within the oil, gas, and renewable energy industries focusing on enhancing performance in complex industries. Providing excellence has never been a problem for our client, but they lacked experience in finding the right contacts to demonstrate their product to. Our team at Quantanite worked with our client to understand their ideal customer profile. By implementing a team of analysts, account executives, copywriters we designed the best strategy to fit their needs and helped them source the most effective leads to fill their pipeline and increase their brand awareness. By implementing human touch, we precisely matched their requirements to build a scalable sales engine.

The Challenge

Our client was in need of a company that would be able to provide them with lead generation. They required new leads, meetings, and to increase their brand awareness and digital footprint. Being in an industry that requires your attention 24/7, it can be extremely difficult to put aside time to conduct outbound outreach.

The Solution

Step 1

A dedicated Quantanite Account Manager worked with our client to understand their ideal prospect and also create a bespoke strategy to source them as effectively as possible. As they were dealing with very technical clients, our client provided a list of suggestions for us to target. Our research department refined this and had a list of targets drawn up to reach out to with personalisation.

Step 2

By applying personal human touches, our analysts worked to ensure that the identified leads precisely matched our clients search criteria and that their databases were kept up to date, valid, and constantly enhanced. Quantanite were able to reengage with previous prospects that our client was unable to.

Step 3

By crafting a customized 6 point, touch email campaign, our outbound team ensured that campaigns were effectively run and optimized to ensure the highest possible number of responses. Quantanite developed a bespoke campaign surrounded around addressing prospects pain points that our client could solve with digitisation and data consolidation.

Step 4

Quantanite enabled our clients’ sales reps to successfully engage with a daily influx of positive leads and meetings, allowing them to focus on selling.