CASE STUDY

Content Moderation for a growing Technology Brand

Content Moderation

Client Overview

Technology Brand Customer Success Story

Our client is one of the fastest-growing technology companies. Powered by Artificial Intelligence technology, their video-based products and services connect users in more than 150 countries via their content platform – sharing their beautiful moments via a new social language where they can showcase, discover and stay connected in a positive and creative online environment.

The Challenge

A need for associates with critical thinking and problem-solving skills, to moderate content directly via social media platforms
Management and analysis of content across 3 different applications

Huge volumes of users and over 50 million messages per day (through the client’s platform) created new levels of demand, requiring investment in outsourced expertise

The Solution

Step 1

A large and agile team was built featuring individuals with strong organisational skills, that were well-spoken with excellent English writing capabilities

Step 2

Translation services from English to Bengali also a key characteristic

Step 3

Security processes and guidelines introduced for ‘Enforcement’ and ‘Violation governance’ reports

Content moderation and Transcription services across social media apps that includes:

The Results

99.75%

99.75% accuracy rate across all lines of business (exceeds 99% target)

800%

800% increase in the number of lines of business handled

Scale

The client has managed to scale costs-effectively inline with growth

Quality

The quality of the user experience has increased dramatically