CASE STUDY

Fraud Detection and Prevention for a Digital-first Brand

Fraud Detection and Prevention

Client Overview

Digital-first Brand Customer Success Story

Our client is a unified digital risk management platform serving customers across a range of vertical sectors, including banking, e-commerce, government, insurance, mobile and travel. Its suite of enterprise tools allows organisations to combat the toughest types of fraud.

The Challenge

  • The client needed to quickly extend its lead generation capacity – extra resources for lead generation and appointment setting would free up employees to convert appointments into sales and drive revenue growth
  • A small team was becoming overwhelmed with multiple processes
  • Poor time management with tasks that could easily and cost-effectively be outsourced to a BPO partner

The Solution

Step 1

A dedicated team of associates based in Johannesburg, South Africa

Step 2

Multiple scripts and call guides created to ensure consistency and quality of service

Step 3

Critical learning structures built via formal training and development

B2B Lead Generation services including:

The Results

400

Swift adoption and ramp-up – from ‘ground zero’ to upwards of 400 emails sent per day prospecting
Expansion into African, European, and Asian markets – with the client’s fraud and risk management offering

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