Case Study
Client Overview
Digital-first Brand Customer Success Story
Our client is a unified digital risk management platform serving customers across a range of vertical sectors, including banking, e-commerce, government, insurance, mobile and travel. Its suite of enterprise tools allows organisations to combat the toughest types of fraud.
The Challenge
- The client needed to quickly extend its lead generation capacity – extra resources for lead generation and appointment setting would free up employees to convert appointments into sales and drive revenue growth
- A small team was becoming overwhelmed with multiple processes
- Poor time management with tasks that could easily and cost-effectively be outsourced to a BPO partner
The Solution
Step 1
A dedicated team of associates based in Johannesburg, South Africa
Step 2
Multiple scripts and call guides created to ensure consistency and quality of service
Step 3
Critical learning structures built via formal training and development
B2B Lead Generation services including:
The Results
400
Swift adoption and ramp-up – from ‘ground zero’ to upwards of 400 emails sent per day prospecting
Expansion into African, European, and Asian markets – with the client’s fraud and risk management offering
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