Fraud Detection and Prevention for a Digital-first Brand
A digital risk management platform needed lead generation capacity fast so its own staff could focus on converting appointments. A dedicated team in Johannesburg took prospecting from zero to more than 400 emails a day.
The client
A unified digital risk management platform providing enterprise tools for fighting fraud, serving banking, e-commerce, government, insurance, mobile and travel.
Industry: Digital risk and fraud prevention.
The challenge
- The client needed to expand lead generation capacity quickly, so its own staff could focus on converting appointments into sales.
- A small team was overwhelmed by multiple processes running at once.
- Time was poorly managed, and tasks that could have been outsourced were not.
The solution
- A dedicated team of associates based in Johannesburg, South Africa.
- Multiple scripts and call guides to keep service consistent and quality high.
- Formal training and development to build the critical learning structures the work required.
- B2B lead generation services run as an extension of the client's own sales effort.
The results
- Prospecting ramped from ground zero to upwards of 400 emails sent per day.
- The client expanded its fraud and risk management offering into African, European and Asian markets.
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