Your customers are telling you where value is being lost. AI finally analyses all of it.
Calls, chats, emails, complaints, reviews, social mentions and in-store behaviour. The QiQ Platform connects all of it, traces what keeps recurring to its root cause, and puts a number on what it costs you.
Every customer interaction contains operational intelligence. Most organisations never see it.
01 Understanding interactions
Understand more than words.
Every conversation across voice, email, chat, messaging and reviews is turned into structured intelligence. QiQ reads four layers of every interaction, automatically, on all of them rather than a sample.
Why did the customer make contact?
How did they feel through the interaction?
What did your people do, and what did it take?
Where did operational friction occur?
02 Correlating trends and detecting anomalies
Spot emerging issues before they become business problems.
QiQ continuously monitors interactions and operational signals, and finds the unusual patterns early.
Connect signals across the operation. Complaint volume, sentiment, repeat contacts, and process or policy changes, linked to show what is driving what.
Detect anomalies as they happen. Sudden shifts that periodic reporting misses.
Prioritise what requires action. Ranked by customer and operational impact.
Turn patterns into understanding. What is changing, who is affected, and why.
03 Analysing root causes and producing insights
Move beyond symptoms to what is really driving performance.
Most reporting shows that something changed. It rarely explains why. QiQ analyses interactions, operational data and performance signals together to find the factors behind customer and operational outcomes. Traditional analytics surface metrics. QiQ produces insights and suggests actions to take.
From observations to explanations. Not “returns are up” but the process, policy or product behind it.
The drivers behind customer experience. Relationships across interactions, processes, products, policies and performance; outcomes are rarely driven by one event.
Every insight backed by evidence. The conversations, the figures and the pattern, attached.
The bridge between analysis and action. Each insight ends in recommended next steps, ranked by impact.
Claims take long to resolve because customers are walked through a multi-step process on the call: serial numbers, photos, proof of purchase, policy exceptions. It gets worse when customers cannot find the serial number or have to switch to email.
Evidence: 3 conversation excerpts · claim-handling time vs baseline · share of claims needing a second contact
Authorise urgent review; hold new orders until the cause is confirmedOperations£52k Escalation path
No human escalation exists; customers loop in an automated flow with no exitPolicy£9.2k Quality material review
Complaints up 34% week on week; customers name a change in materialProduct£8.4k
04 Prioritising actions and closing the loop
Turn insights into measurable business outcomes.
Most organisations do not lack insight. They lack a clear sense of what to do next. QiQ moves teams from analysis to execution: it identifies, prioritises and tracks the actions that improve customer and operational outcomes.
Focus on what matters most. Opportunities scored by customer impact, operational impact and business value: a short list of prioritised actions, not hundreds of observations.
Recommend the next best action. Each one linked to its evidence and its expected outcome.
Align teams around improvement. One shared view, with an owner, because improvement stalls when ownership is unclear.
Measure the impact of change. Improvement does not end once an action is taken. Outcomes are monitored to see whether the change delivered and where more is needed.
Beyond monitoring. Beyond scorecards.
QiQ remembers what worked.
Every process, outcome and action is stored in a structured memory of how your business works. Recommendations that proved out get stronger; patterns seen across other consumer brands in the same category are recognised sooner.
Your processes, policies and products as QiQ understands them.
Which fixes held, which didn't, and why.
Patterns seen across consumer brands and retailers.
Built on QiQ
Ready-made applications your teams use day to day, all drawing on the same evidence. We build new modules on QiQ all the time, so what the platform can do for you keeps growing.
The ranked fix for each finding, routed to its owner with the evidence and the expected return.
Customers at risk of leaving, spotted in what they say and do, with the reason and the action to keep them.
One view of performance, customer experience and outcomes for every team.
Regular reports on demand, causes, cost and what changed, written for the leaders who act on them.
What customers say to you in private and about you in public, read together and linked to what is happening inside the business.
Every source your customers touch, connected in one place.
QiQ is deployed in your environment and connected to the systems you already run. It is configured to your processes, policies, products and financial data, and it does not require Quantanite to run any part of your operation.
Conversations
Public voice
The platform
QiQ
Reads, connects, traces, prices, ranks
Commerce
Operations and systems
How it connects
Native connectors for the common commerce, CRM and contact platforms; file and API ingestion for the rest.
Historical data first for the baseline, then continuous feeds.
Runs where your data lives. Nothing leaves your environment without agreement.
Security and governance
Governed access and role-based permissions.
Your data stays yours; clear ownership and retention terms.
Auditable processing, with every finding traceable to its evidence.
Software finds the pattern. Operators decide what it means.
QiQ is not sold as standalone software. It comes embedded in the service, delivered with forward-deployed engineers and functional experts who have run the front line for consumer brands. They configure it to your business, read what it finds and help you decide where to invest. If you want the fix delivered too, activation services do that.
See our approach
Kärcher UK
“Traditional QA showed us a sample of our customer conversations. QiQ shows us all of them. It proved that most repeat contacts were process problems, not people problems.”
David Napper, Supply Chain Director, Kärcher UK
processing cost removed
shorter customer wait times
more interactions handled
Before you ask
A sample of interaction data from at least one channel, typically call recordings or transcripts, chat and email. Financial data sharpens the costing but is not required for the assessment.
No. QiQ works with in-house, captive or outsourced teams. None of the services require Quantanite to run your operation.
The assessment runs QiQ in test mode on your sample and ends with a costed list of findings.
Those each see part of the evidence. QiQ reads all of it, joins the same problem across channels, traces it to a cause outside the team that handled it, and tells you what it costs.
See what QiQ finds in your conversations.
An assessment runs QiQ on a sample of your real interactions and comes back with the issues, their root causes and what they are costing you.