What Is a Call Centre?

What is a Call Centre

Call centres have been around since the early 1960s, but they have changed significantly over the years. Call centres used to be staffed by live operators who answered calls manually. Today, call centres are almost completely automated and use computerized telephone systems to handle customer inquiries. 

The primary purpose of a call centre is to provide customer service. Call centres are used to answer customer inquiries and complaints, as well as provide technical support. They are also used to provide sales support, process orders, and handle billing inquiries. Call centres have become an important part of customer service in many businesses because they provide a way to quickly and efficiently respond to customer inquiries and complaints. 

Call centres are staffed by customer service agents who are trained to handle customer inquiries and complaints. Customer service agents have a telephone and computer to communicate with customers. They may also use other tools, such as a customer relationship management system, to help them manage customer inquiries and complaints. 

When a customer calls a call centre, they are typically greeted by an automated system. This system usually provides the customer with options to select from, such as a customer service representative. Once the customer has selected the option they want, they are usually transferred to a live customer service representative. The customer service representative will then assist the customer with their inquiry or complaint. 

Call centres can be open 24 hours a day, seven days a week. This allows customers to contact a call centre at any time of day or night. Call centres may also be open during holidays or weekends. They are important for businesses because they provide a way to quickly and efficiently handle customer inquiries and complaints. They also allow businesses to save money by reducing the need for in-house customer service staff. 

The 7 Types of Call Centres

Call centres are an integral part of many businesses. They are responsible for providing customer service and support, handling sales and marketing, and even providing technical support. With the emergence of technology, the types of call centres have evolved to become more specialized and efficient. Here, we’ll discuss the 8 types of call centres and how they can be used in today’s business environment. 

1. Inbound Call Centres 

Inbound call centres are the most common type of call centre. They specialize in handling incoming calls from customers or prospects. These call centres typically have trained customer service representatives who are equipped to answer customer questions, take orders, provide technical support, and more. 

2. Outbound Call Centres 

Outbound call centres specialize in making outgoing calls. These calls are typically for sales and marketing purposes. Outbound call centres may also be used for customer service, although this is less common. Outbound call centres often have sales representatives or telemarketers who are trained to make sales pitches and close deals. 

3. Technical Support Call Centres 

Technical support call centres specialize in providing technical support to customers. These call centres typically employ technical experts who are trained to troubleshoot and resolve technical issues. Technical support call centres are particularly important for businesses that offer specialized products or services that require more technical knowledge. 

4. Answering Service Call Centres 

Answering service call centres are responsible for providing customers with live, human customer support when they can’t reach your business. These call centres typically have trained customer service representatives who are equipped to answer customer questions, take orders, provide technical support, and more. Answering service call centres are a great way to make sure that you’re always available to your customers. 

5. Automated Call Centres 

Automated call centres are call centres that rely on automated systems for handling calls. Automated call centres are typically used for customer service and support purposes. These systems are equipped with a menu of options for customers to navigate, as well as automated responses that can be triggered by certain keywords. Automated call centres are often used to reduce the cost of customer service. 

6. Multi-Channel Call Centres 

Multi-channel call centres are call centres that are capable of handling multiple types of customer communication. These call centres are typically equipped to handle voice calls, email, chat, and social media messages. Multi-channel call centres are great for businesses that need to provide a comprehensive customer service experience. 

7. Predictive Dialler Call Centres 

Predictive dialer call centres are call centres that use predictive dialling technology to make outgoing calls. Predictive dialers are automated systems that dial a list of numbers and automatically transfer answered calls to customer service representatives. These call centres are typically used for sales and marketing purposes. 

What is a Virtual Call Centre? 

A virtual call centre is a type of customer service and telemarketing centre that is operated remotely and typically uses a cloud-based infrastructure. The term “virtual” denotes the use of digital technology to provide services, rather than having a physical location. Virtual call centres are becoming increasingly popular as businesses look to reduce operational costs and improve customer service. Working with a virtual call centre, businesses can save on the costs of leasing physical office space, as well as the cost of hiring and training staff in-house. 

In addition to cost savings, virtual call centres offer many distinct advantages over traditional centres. For one, agents can be located anywhere in the world, which helps companies expand their reach and access a larger pool of potential customers. Furthermore, virtual call centres are typically more flexible, allowing companies to easily scale up or down to meet demand. Finally, they are much more efficient, allowing businesses to quickly respond to customer inquiries and handle a higher volume of calls. 

Implementing a Virtual Call Centre

When it comes to implementing a virtual call centre, businesses have two main options. The first is to use a cloud-based provider, such as Amazon Connect, which allows businesses to quickly set up and manage a call centre without having to invest in physical infrastructure. The second option is to build an in-house virtual call centre using software specifically designed for this purpose. This option is more expensive and requires businesses to invest in the necessary hardware, software and personnel to run the system. 

Regardless of which option businesses choose, running a virtual call centre requires an understanding of the customer experience and how to optimize it. For example, businesses must ensure that their call centre is properly staffed and that agents have the necessary tools and resources to respond to customer inquiries quickly and effectively. Additionally, businesses must ensure that the customer service experience is consistent across all channels and that customer data is secure. 

What Is A Contact Call Agent?

A call centre agent is an individual who works in a call centre to provide customer service, sales, and technical support over the phone. Call centre agents may also provide service through email, chat, or other forms of communication. The primary role of a call centre agent is to serve customers professionally and efficiently. 

Call centre agents need to be able to handle a variety of tasks, including troubleshooting and resolving customer issues, taking orders, collecting payments, and providing product information. They must also be able to handle difficult customers and handle complaints professionally and courteously. Additionally, they must be knowledgeable about the products and services they are selling and be able to answer any questions customers may have. 

Call centre agents typically work in a team environment and may have a supervisor or team leader who oversees their work. They are expected to be knowledgeable about the company’s products and services and must be able to provide timely, accurate, and helpful responses to customers.

To be successful as a call centre agent, it is important to possess excellent communication skills, both verbal and written. Agents must be able to listen to customers and understand their needs and concerns. They should also be able to clearly explain the company’s products and services in a way that is easy for customers to understand.

The job of a call centre agent can be both rewarding and challenging. It requires excellent customer service and technical skills, as well as the ability to work as part of a team. Call centre agents must be able to handle difficult situations and remain professional and courteous when dealing with customers.

What Does A Call Centre Manager Do? 

The primary responsibility of a call centre manager is to ensure that customer service operations run smoothly and efficiently. This requires the manager to have a strong understanding of customer service operations, as well as a firm grasp of the call centre’s resources. The manager should be familiar with the call centre’s technology, such as its call routing and reporting systems, as well as its customer relationship management (CRM) software. It is also important for the manager to have a clear understanding of the call centre’s processes and procedures, including call handling, call routing, customer satisfaction surveys and customer service policies. 

The call centre manager must also have a strong understanding of customer service best practices. This includes understanding customer service standards, policies and procedures, as well as best practices for handling customer enquiries. The manager should also have a good understanding of the customer service landscape, including the industry trends, customer expectations and the current market environment. 

The call centre manager must be an effective communicator, both with customers and other staff members. This requires the manager to be able to effectively explain and discuss policies, procedures and customer service standards, as well as to provide clear instructions and guidance to staff on how to handle customer enquiries. The manager should also be able to provide clear and effective feedback to staff on their performance and customer service inquiries. 

The call centre manager must also be able to motivate staff. This requires the manager to be able to identify and reward staff members who are performing well, as well as to provide constructive feedback to those who are not performing to the required standards. The manager should also be able to effectively deal with difficult customer service enquiries, as well as to handle customer complaints. 

Finally, the call centre manager must have strong analytical and problem-solving skills. This includes the ability to analyse customer service data, such as customer enquiry trends and customer service performance metrics, to identify areas for improvement. The manager should also be able to identify problems and develop strategies to address them.

What Is A Cloud Call Centre?

Cloud call centres are a type of customer service technology that uses cloud-based services to provide customer support. Cloud call centres allow businesses and organizations to provide customer service without having to purchase or maintain expensive hardware or software. They are also more flexible and can be used to support customers in multiple locations. 

Cloud call centres are made up of several components, including an interactive voice response (IVR) system, an automated call distribution (ACD) system, a customer relationship management (CRM) system, and a cloud-based call centre platform. The IVR system is used to provide automated customer service. It can answer basic questions and route customers to the appropriate department. The ACD system is used to route calls to the appropriate agents, depending on their skills and availability. The CRM system is used to store customer information and records, as well as track customer interactions. Finally, the cloud-based call centre platform is used to host the entire system in a secure and reliable environment. 

Cloud call centres offer many benefits to businesses and organizations. They are cost-effective, as they require no upfront capital expenditure. They are highly scalable, so businesses can easily increase or decrease their capacity as needed. They also allow businesses to offer customers a more personalized experience, as they can use the CRM system to store customer information and track customer interactions. Finally, they provide businesses with greater flexibility, as they can be accessed from any device, anywhere. 

Despite the many benefits of cloud call centres, there are also some drawbacks. They require an investment in training and onboarding for agents, as the technology is relatively new. They also require businesses to have reliable internet access, which can be difficult in certain remote locations. Furthermore, the security of cloud-based systems is still a concern for some businesses, as there is always a risk of data breaches.  

Call Centre Outsourcing

Call centre outsourcing involves contracting a third-party service provider to handle incoming and outgoing customer communications on behalf of a business. These service providers, commonly known as call centres or contact centres, specialise in managing large volumes of calls, emails, live chats, and other communication channels.

The scope of services provided by call centres can vary depending on the needs of the business. It can include inbound customer support, outbound sales, lead generation, technical support, order processing, appointment scheduling, and more. The call centre team typically operates from a centralised location, equipped with advanced telephony systems, CRM software, and trained agents who are skilled in handling customer interactions.

Benefits of Call Centre Outsourcing

  1. Cost Savings: One of the primary reasons businesses opt for call centre outsourcing is the potential cost savings. Outsourcing eliminates the need for significant upfront investments in infrastructure, technology, and human resources. Instead, businesses pay for the services on a contractual basis, often based on usage or performance metrics. This allows for better budget management and can result in significant cost reductions compared to maintaining an in-house call centre.
  2. Access to Specialised Expertise: Call centres specialise in managing customer interactions. They have the necessary infrastructure, technology, and skilled agents who are trained in handling various customer service scenarios. By outsourcing, businesses gain access to a pool of experienced professionals who understand customer needs and can deliver high-quality support. This expertise can enhance the overall customer experience and help businesses differentiate themselves in the market.
  3. Scalability and Flexibility: Call centre outsourcing offers businesses the flexibility to scale their operations based on demand. During peak seasons or promotional campaigns, call centres can quickly ramp up their agent capacity to handle increased call volumes. Likewise, during slower periods, businesses can scale down their operations to avoid unnecessary costs. This scalability allows businesses to adapt to changing market conditions and maintain optimal resource utilisation.
  4. Focus on Core Competencies: Outsourcing customer support functions allows businesses to focus on their core competencies and strategic initiatives. By delegating routine customer interactions to a specialised call centre, businesses can allocate more time and resources to product development, marketing, and other critical areas of their operations. This strategic alignment can drive business growth and improve overall efficiency.
  5. 24/7 Availability: Call centres often operate 24/7, offering round-the-clock customer support. This is particularly beneficial for businesses that operate globally or cater to customers in different time zones. By partnering with a call centre, businesses can ensure that their customers receive support at any time, enhancing customer satisfaction and loyalty.
  6. Improved Metrics and Analytics: Call centres utilise advanced technologies and analytics tools to track and measure key performance indicators (KPIs). This provides businesses with valuable insights into customer behaviour, call volumes, resolution rates, and other metrics. The data collected can be used to identify areas for improvement, optimise processes, and make data-driven decisions.
  7. Multilingual Support: Call centre outsourcing can be particularly beneficial for businesses operating in multilingual markets or targeting international customers. Many call centres offer support in multiple languages, allowing businesses to provide seamless customer service to customers who speak different languages. This language proficiency helps businesses expand their reach and cater to a diverse customer base.


Overall, call centres are an important tool for businesses. They provide a way to quickly and efficiently handle customer inquiries and complaints, as well as provide sales support and other customer service tasks. Call centres can help businesses build relationships with customers and save money by reducing the need for in-house customer service staff. Call centres can also be expensive to maintain, so businesses need to be sure that they are getting a return on their investment. Businesses should consider their customer service needs and the cost of running a call centre before deciding to invest in one. 

Call centre outsourcing offers numerous benefits for businesses seeking to enhance their customer support operations. It provides access to specialised expertise, cost savings, scalability, and flexibility, allowing businesses to focus on core competencies and improve overall efficiency. However, it is crucial for businesses to carefully select a reputable call centre service provider, establish clear expectations, and maintain effective communication and collaboration throughout the outsourcing partnership. By addressing challenges and implementing appropriate solutions, businesses can leverage call centre outsourcing to deliver exceptional customer service and gain a competitive edge in the market.

To learn how Quantanite can improve your company’s customer experience contact us here.

Related Resources

Enterprise GenAI Revolution

The Enterprise GenAI Revolution: From Functional Connectivity, to Intelligent Organization

Knowledge Hub

How CEOs Should Think About GenAI

How Should CEOs Think About GenAI?

Knowledge Hub

Advancing Customer Interaction with Interactive Voice Response Phone Systems

Knowledge Hub

Customer Self-Serve: Empowering Customers and Businesses through Efficient Support

Knowledge Hub

Discover New Solutions for Your Business at the 2023 IAAO Conference


Black Friday BPO

How BPOs Can Ensure Call Centre Readiness for Black Friday: Strategies for Success

Knowledge Hub

Decoding Labels in Machine Learning: Understanding Their Significance and Implementation

Knowledge Hub

Automating Data Annotations: Enhancing Efficiency in the Modern Business Landscape

Knowledge Hub

The Benefits of Audio Transcription BPO Services

Knowledge Hub

Managing Surge Capacity with Business Process Outsourcing (BPO)

Managing Surge Capacity with Business Process Outsourcing (BPO)


Leveraging Outsourcing to Enhance Efficiency and Growth in the Travel Industry

Knowledge Hub

Fuel Cost Management: Leveraging Outsourcing for Efficiency and Savings